Alcoholic Beverage Manufacturer Improves ROI with Help from Quantzig’s Marketing Mix Optimization Solution
LONDON–(COMMERCIAL THREAD) – Quantzig, a global provider of analytical solutions, announced the completion of its…
Monthly Archives: January, 2018
Marketing Mix Study for a Leading Banking Client – A Case Study on Improving ROI
LONDON–(COMMERCIAL THREAD) – Quantzig, a global provider of analytical solutions, announced the completion of its…
Creativity: a key ingredient in your marketing mix
Image courtesy of Shutterstock In my last article, I reflected on my personal experiences and…
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Evolution of the four Ps: revisiting the marketing mix
Marketing can be defined as the means of communicating value to customers or, more formally,…