5 things to look for when checking your competitors website traffic


How can your competitors attract so many visitors to your website, when your site has so much less traffic? What magic formula do they use?

What keywords are they targeting and what content are they posting that draw people to their site? Do they run tons of ads or do they implement a solid organic search strategy to drive organic traffic? Luckily, you won’t need drastic measures or a crystal ball to find out.

With reliable tools and the right strategies, you can track and evaluate your competitors’ metrics and compare them to improve your marketing efforts and increase your website traffic.

Read on to learn about five essential things to look for when checking your competitors’ websites.

1. Organic Traffic vs. Paid Traffic

It can be useful to know which competing websites are getting the most traffic from the keywords that matters most to your niche – and which sites are targeting those keywords on a paid or organic basis. You can check website traffic of competitors based on which search types are returning the most traffic, organic or paid, and compare their stats to yours. This can help you determine where to focus your efforts more.

Some of the other benefits of checking out your competitors’ organic and paid efforts to drive traffic include the following.

  • See who your brand is competing against in search and identify strategic partners for content placements and backlinks.
  • Track keyword traffic share over time, with monthly or quarterly granularity. You will see which competing sites are steadily or rapidly gaining or losing market share from a specific keyword or groups of keywords. Monitoring keyword traffic share also helps when performing post-campaign analysis, following opportune events, such as Black Friday. You will also see how the traffic share is split between you and your competitors.
  • Optimize your pay-per-click (PPC), content, and SEO campaigns. You will learn the best tactics used by competitors, allowing you to emulate them to drive heavy traffic to your website, thereby increasing your market share.

2. The keywords they rank for

Reaching the top of the SERPs is often a complex and difficult undertaking. You will have to outperform your competition if you want to outrank them. However, outranking your competition does not mean targeting and competing for popular keywords that many websites also target.

The key is to outrank your competitors on the least competitive keywords they rank for and avoid keywords with a very high difficulty level.

Targeting low-competition keywords can take less effort and you’ll be more likely to rank higher than your competition. Also, you generally won’t need to have a high domain authority (DA) or build too many links to rank for low competition keywords in order to get significant organic traffic to your site.

Use a reliable website traffic checker with keyword research and analysis features to find low competition keywords. The lower the difficulty of the keyword, the higher your chances of ranking for the keyword.

3. Their backlink profile

The more trusted domains you have in your backlink profile, the stronger your website is, which increases your chances of ranking higher in the SERPs. Additionally, having quality backlinks and a diversity of domains can have a strong impact on your rankings based on Google’s algorithm ranking factors.

Track your competitors’ backlinks to dig up ideas on relevant sites to target for backlinks.

This strategy is especially useful when dealing with links from posts with lists. If your competitor is included in a list, you can also ask the publisher to add your website, build your backlinks and reduce your competitor’s backlink portfolio advantage.

When your competitor is promoting content, look at the backlinks on those pages to see other sites they may have relationships with. These can be lower-level guest posting websites, mid-level sites with high authority in the niche, or high-level publications and ezines that are authoritative in the field.

Checking your competitors’ backlink profiles allows you to create a link profile that looks like all of your competitors’ backlink profiles put together.

4. Their top performing content and shortcomings

If your content isn’t generating enough traffic, look at what content your competitors are producing and driving tons of visitors to their sites. Check out your competitors’ top landing pages to help you find relevant, traffic-driving content ideas to use.

Note which of each competitor’s blog posts see the most social shares and backlinks. It is a validation signal that people are interested in the specific topic. That doesn’t mean you have to copy those exact topics, though. Write about your own point of view on the subject or, even better, get ahead of your competitors by produce higher quality and better researched content.

Additionally, checking out your competitors’ top performing content can help you evaluate your content and strategies. You can identify content gaps in your approach and make the right adjustments based on competitors’ effective content strategies and improve your results.

Take note of the topics they do not have writings about them that are relevant to your business and your audience and consider writing about them.

5. Their Featured Snippets

Featured snippets rank higher than number one – they are located at “position zero” in Google’s SERPs. The more snippets you earn, the higher your click-through rates (CTR), which increases your traffic and your opportunities for conversions and sales.

One of the best ways to do this is to “steal” your competitors’ snippets by mimicking the way they create their snippets.

Note the number of words, the location of the keywords, the writing angle of their excerpts, the words they used, etc. With the right markdown and a content approach that prioritizes answers to questions, Google will take notice and you stand a good chance of usurping those “position zero” rankings.

Increase your website traffic by learning from competitors

While every business is unique, there are proven methods you can learn and emulate to refine and improve your own efforts. Check your competitors’ website traffic patterns and note the key metrics and tactics they use to help them achieve marketing success, which drives website visits. Use data and insights to develop your strategies to outperform your competitors.


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