Google has been very busy this summer, rolling out a lot of changes. If you are seeing changes in the amount of traffic you are getting to your website, you are not alone.
To set the level, Google’s algorithm is the formula Google uses to decide what website users see when they “Google” something. Google makes about six relatively minor changes to its algorithm every day. Every now and then, however, he makes bigger changes to his algorithm.
At least three of these major changes will take place this summer.
Updating the page experience
The first of these algorithm changes is updating the page experience. Google started rolling out this algorithm update in June. Initially scheduled for May, its deployment will end at the end of August. It focuses on user experience, including how quickly your website pages load and whether or not they are secure.
Here are some questions to determine if you will be affected by this change.
• Is your site suitable for mobile? Or do users have to set their phones to read your content?
• Do you have an https site? Or the older, less secure http?
• Can users interact with your web pages fast enough? Or are the pages taking a long time to load?
• Is reading your website content a smooth experience? Or does the content change or skip just as users start reading or watching it?
Google will use real field data, not testing tools, to determine how your content looks. If two sites answer a user’s question the same way, the one with the best page experience will rank higher in search returns.
A CORE update is a significant algorithm change that focuses on Google’s mission: “To deliver relevant and authoritative content to searchers.”
Google wants to show high quality content that demonstrates EAT. Skill. Authority. Reliability.
The most recent CORE update took place in June. Another is planned for July.
Here are some of the many key factors your business should continue to focus on to rank well in CORE Updates:
• Write original content, reports, research or analysis (without repeating what others have shared)
• Offer insightful analysis
• Cover topics in depth
• Avoid sensational headlines and page titles
• Include references as links
• Make sure you don’t have typos and other sloppy mistakes
• Have the content written by an expert or an enthusiast
• Make sure the content is viewable on a mobile device (do you see a theme here?)
• Do it all better than your competition
Website traffic that comes from “Google” or other search engines (eg, Bing, Duck Duck Go) is referred to as “organic” traffic. Tracking your website traffic in Google Analytics and Google Search Console is essential. Make sure you don’t get lost in the internet search engine return pages.