Customer Data Platforms Market
Customer Data Platforms Market 2021
A Customer Data Platform (CDP) collects, unifies and creates a customer profile that can be activated across various platforms and media networks by marketing companies for advertising purposes. It centralizes customer data from various sources and creates a 360 degree view of the profile. Some of the main sources of data collection include e-commerce sites, web and mobile profiles, and psychographic profiles, among others. Access, analytics and engagement are the three types of CDPs explored in the report. CDPs collect and manage four types of data:
Identity Data – The basic accumulation of a person’s information, includes name and demographics, location, contacts, social, work, and account information
Descriptive Data – Offers a little more information about the client; includes career, lifestyle, family and hobbies information
Behavioral data – Includes information about transactions, email communication, online activity, and customer service information
Qualitative data – Includes information about sources of product purchase and opinion and attitude towards a certain thing or product
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Major Manufacturers Covered By This Report:
Oracle, SAP, Salesforce, Adobe, NICE, SAS Institute Inc., Tealium, Segment, Zaius, AgilOne, ActionIQ and BlueConic, among others.
The years that have been taken into account for the study of this report are as follows:
Year of history: 2015-2019
Baseline year: 2019
Estimated year: 2020
Forecast year: 2021 to 2026
Market segmentation :
Retail and e-commerce
Media and entertainment
IT and telecommunications
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom and rest of the world)
Asia-Pacific (China, Japan, India and rest of Asia-Pacific)
Latin America (Brazil and rest of Latin America.)
Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa and Rest of Middle East and Africa)
Further, the analysis also provides a comprehensive review of the crucial Customer Data Platform market players along with their company profiles, SWOT analysis, latest advancements, and business plans.
The analysis objectives of the report are:
Equitably share detailed information regarding the critical elements impacting the growth of the industry (growth capacity, opportunities, drivers and challenges and risks specific to the industry).
Know the customer data platform market by identifying its many sub-segments.
To profile the major players and analyze their growth plans.
Strive to know the amount and value of the Customer Data Platforms Market submarkets, based on key regions (various vital states).
To analyze the Global Customer Data Platform Market regarding growth trends, prospects and also their participation across the industry.
To examine and study the Global Customer Data Platform market size (volume and value) of the company, the essential regions / countries, the products and applications, the basic information and also the predictions.
Leading Global Manufacturing Companies of the Global Customer Data Platform Market, to Specify, Clarify, and Analyze Product Sales Amount, Market Value and Share, Market Rivalry Landscape, SWOT Analysis, and Development Plans for the next years.
Review competitive advancements such as expansions, arrangements, new product launches and market acquisitions.
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