Generate website traffic, leads and more with press releases


Newswire explains how press releases can help companies deliver the right message to the right audience at the right time

Press release

Mar 17, 2022 9:17 a.m. EDT

NEW YORK, March 17, 2022 ( –
Over the years, press releases have been considered an afterthought in media and marketing communications.

Brands think: WWhy send out a press release when there are so many other marketing channels I can leverage?

While there are many promotional options, an effective marketing vehicle that bridges the gap between a brand and its target audience is dissemination of press releases.

And, as an industry leader, Newswire has seen how powerful press releases can be in helping companies achieve positive results that get things done.

“Newswire has always used press releases to help its clients deliver their messages directly to their target audiences and capture the attention of relevant media publications,” said Charlie Terenzio, chief marketing officer and senior vice president of media communications and marketing at Newswire. “Transforming media owned by our clients into media earned through effective, newsworthy press releases has proven to be a valuable marketing initiative time and time again.”

The effectiveness of strategic press release distribution is at the forefront of Newswire’s Media Advantage Plan (MAP) as this innovative program helps companies create newsworthy stories, launch targeted campaigns and more. .

As a result, companies that are part of Newswire’s MAP have collectively earned hundreds of media mentions in publications such as Forbes, The Wall Street Journal, Business Intern, Yahoo!and USA todayto name a few.

Newswire’s approach to press release distribution combines its robust SaaS technology, rich press release distribution network, and team expertise to help small and medium-sized businesses build brand awareness, increase traffic to their website, improve their search engine rankings, generate leads and increase sales. .

Learn more about how Newswire’s press release distribution services help small and medium-sized businesses earn media mentions, grow audience, expand reach, and implement go-to-market strategy. efficient, visit today.

About Newswire

Newswire provides press release and media distribution software and services (SaaS) that enhance the earned media advantage: higher brand awareness, increased traffic, better return on media and marketing communications spend and a competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact information:
Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
Email: [email protected]

Source: Newswire


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