Buying a good domain name is important, but it does not guarantee high website traffic.
Regardless of the size and type of your business, every marketer’s dream is to drive high traffic to their website. Why? Because it is an essential factor in determining the effectiveness of a business in attracting targeted visitors.
For small business owners, social media helps you build brand awareness, educate people about the benefits of your products, and build relationships with customers.
And with 3.80 billion social media users around the world, there’s never been a better way to interact with like-minded people (We’re Social).
Fortunately, social media platforms are also a great way to drive traffic to your website, a crucial part of growing a digital business.
Ten Ways Marketers Can Harness the Power of Social Media to Drive More Website Traffic
Below are eight simple tips to help you do just that.
1. Enter site details with company information
The first thing your target customers see when they click on your social media link is your profile.
Whether it’s your Instagram bio, your LinkedIn company page, or the About Facebook section, your social media profile lets people know what you do.
This makes it a perfect place to make a good first impression and drop a link back to your site. This will make it easy for people to find you on the web and will also increase your site traffic.
But more importantly, adding the site URL in the about section gives the brand a sense of credibility.
2. Optimize all your social profiles
Optimization is one of the best strategies for getting website traffic. Just like your website, your social media profiles should be fully optimized. In fact, this is a key rule and good SEO practice.
To this end, be sure to add relevant keywords in your social media bios and don’t miss any important information.
Here are some other recommendations for optimizing your social media profiles:
- Add branded cover images with your logo and products.
- Link your social networks to other social media profiles as this helps them locate your other social accounts.
Here’s an example of a Kitchen Daily Facebook page with linked Instagram, Pinterest, and Twitter accounts.
3. Improve your social media strategy
The current Covid-19 situation has caused many downturns for small businesses. The question pop-ups are asking is: do you need to adapt your social media strategy in this crisis?
The answer is yes, and here is why.
People will be spending more time at home, which means more time to watch social media. It is the gateway to digital businesses. The more fascinating your social media, the more traffic to your website will be.
It is high time for you to invest religiously in your social media strategy. By that I mean more content, more interaction with people.
4. Share your blog posts consistently
You write informative, value-driven, and useful content with perfect grammar and relevant keywords.
What if I told you that creating great blog content isn’t enough. Yes, you heard right. Optimizing blog posts and promoting them through the right medium is also necessary.
So if you want the whole world to read your latest masterpiece, share and promote it on your social media accounts. Use all of your social media accounts to share your latest blogs and other useful pages on your website.
By doing this, you can successfully turn your social media audience into active visitors to your website.
According to the latest HubSpot marketing research, blogging ranks as the number one method for driving website traffic.
Here are some useful ways to promote blog posts through social media:
- Give captivating / shocking titles to your blog posts.
- Breathe new life into your posts by adding vibrant images and animations.
- Join social groups and communities.
- Publish your blogs on other social profiles.
5. Use memes marketing
Memes are quite viral on social media and are very shareable. Aside from memes, anything that you find entertaining and appealing to the human senses is more and more likely to boost website traffic.
Traditional marketing graphics have 5% engagement while memes can generate 60% organic social media engagement with ten times the reach (The Nyu Dispatch, 2020).
Plus, the best thing about memes is that they allow you to humanize your brand, connect emotionally with your audience, and get reactions instantly. You can simply grab your audience using the SHTF or WTSHTF memes and many more.
Golden rules for making memes!
Memes are easy to create because you choose a trendy meme format and make few changes to it. To create greater impact, you need to know your audience’s interests, aspirations, and add some originality to them.
Take a cue from Ruffles using the “Distracted Boyfriend Meme (2015)” perfectly.
Without a doubt, experimentation is a marketer’s secret weapon. But before you jump into the same scene, remember that you are not joking about something serious or sensitive that may offend people. Obviously, this will do more harm than good.
6. Make your content easy to share
You want people to read your blogs and share them on their social networks. Chances are they will spend part of their snack break browsing Facebook and clicking on the link shared by a friend.
And it will be great if your target audience consists of the younger generation. Marketing to digital baby boomers is easier because they love to share and spread the broadcast.
Marketers are recommended to encourage and enable visitors to share blogs and other western content by incorporating social sharing tools.
You can add social buttons so that users can select the option where they want to share your blog.
7. Focus more on visual content
It’s easy for ordinary people to scroll through their Facebook feed and miss out on any useful or interesting content. You can prevent your potential site visits from doing the same.
What is the solution ? Replace wordy content with visually appealing content that has the ability to stand out from the crowd.
Let’s talk about some fascinating visual content statistics that can influence a sale. According to a study, the chances of visual content being shared are 40 times higher than other types of content (Text Request).
To make your content more interesting, you always have the option of adding:
By adding them, your target audience will be more likely to share your content.
8. Engage regularly with your audience
Many business owners, including many large companies, can easily ignore social media. I believe you don’t want to make this mistake.
Social media is unique in that it allows brands to connect and interact directly with their audience. All you need is a good customer engagement strategy.
With it, you can answer their questions or post a poll to get real-time feedback.
You’ll be surprised to know that only 11% of people receive replies from brands (Sprout Social). So here is a great opportunity for you to improve your game by making some personal comments.
Plus, when your audience knows they’ll get a response from you, they’ll visit your website more often. This will increase traffic and strengthen the reputation of the brand in the mind of your consumer.
The final verdict
Now you are armed with proven social media tips that can drive huge traffic to your website. Start implementing them today and save the high traffic flow to your site.