Leitrim’s Electric Bike Trails, one of the 40 new tourist sites in the region

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Leitrim’s Electric Bike Trails is one of 40 tourism companies in Ireland’s Hidden Heartlands unveiling new and improved websites with funding and development support from Fáilte Ireland.

The Training and Investment Program (Grants Program) was launched in the summer of 2019 and was specifically designed for tourist attractions and activity providers to help improve the digital showcase of visitor experiences in Ireland’s Hidden Heartlands.

Mark McGovern, Irish Director of Hidden Heartlands at Fáilte Ireland, said: “We have launched our website improvement program to increase the attractiveness of Ireland’s Hidden Heartlands by improving the websites of tourist attractions and travel providers. activities in the region. The digital footprint of a tourism business is one of the most powerful tools for attracting visitors, and enabling visitors to book experiences online is an important next step.
“Every website is truly the showcase for people planning a visit to Ireland’s Hidden Heartlands and now, as we look to recovery, the digitization of the tourism industry is more important than ever.

Participating companies received a full digital audit of their website, training from some of Ireland’s leading digital marketers, one-on-one feedback, support and funding up to € 40,000 for website development.

Eileen Gibbons, Electric Bike Trails, Leitrim Village, said: “I learned a lot about the technical aspects of good website development and the program helped guide us through the process of finding the right web developer for. meet our needs.
“We now have a crisp and clean website with very professional images and videos. Website traffic is increasing every month and the most recent report shows a 48% increase in traffic.
“We received eight 5-star reviews on Google my Business in the past two weeks, with pageviews increasing every month as well.

“Throughout the process, we kept our third-party reservation system, but made valuable improvements by reducing the number of steps in the reservation process with secure inventory control. This has made day-to-day operations easier to manage and online bookings have increased by around 90% compared to summer 2019.
“The Hidden Heartlands Ireland website improvement program has undoubtedly increased our business revenue and given a tremendous boost to our business profile. “

Digitization of the tourism sector is vital to improving Ireland’s ability to compete as a global tourism destination in a post-COVID market and is a key priority for Fáilte Ireland going forward.


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