Molotus In Marketing-Mix Increases ARPU By 2-4% For Telecom



Global telecom operators are heading for a major ARPU increase of 2% to 4% simply by adding moLotus to their marketing mix. The marketing mix driven by moLotus has facilitated the effective planning, development and execution of marketing campaigns, improving EBITDA performance at optimal cost, providing deep customer intelligence, easy response, enormous scale and cost by near-zero interaction, ultimately fueling revenue growth.

Over the years, telecom operators have faced growing competition, service saturation, cannibalization and the threat of OTT players; negative impact on revenue generation and customer lifecycle value management.

moLotus, a unique mobile video customer interaction platform and technology, addresses telecommunications challenges around enterprise revenue, consumer revenue, transformation, agility and EBITDA pressures enabling direct interaction with subscribers and the generation of new revenue streams. This disrupts global marketing spend of $1.7 trillion (Source: PwC). The breakthrough technology has entered into a “win-win partnership” with global telecom operators like Indosat Ooredoo, Vodafone, Celcom, Airtel and others, focused on creating a new revenue stream through mobile advertising, extensive knowledge transfers, digitization, monetization and subscriber transformation.

Telecom operators, through globally scalable video technology and revolutionary moLotus interactions, can easily reach and monetize their huge subscriber base and mobile infrastructure. moLotus mobile advertising catapults lead generation, customer response, conversion, new customer acquisition, up-selling, cross-selling, customer loyalty and retention, generating significant revenue in just 3 months.

moLotus’ innovative, high-yield, cost-effective and incremental mobile advertising masks all of Telco’s current marketing campaigns (all media). It offers higher impact, range and interaction; measures customer satisfaction through customer analytics and intelligence; capture additional client parameters; ensure higher conversions with greater ROI.

moLotus Breakthrough Transformation makes smart revenue more achievable for brands and telcos by unifying technology to customer processes such as recurring services, renewals, document filing and submission, mobile commerce, customer onboarding , service reminders, mobile loyalty cards, etc. automatique.

Telcos now have the opportunity to achieve 100x ROI through innovation, automation and agility, creating a fast flow with moLotus tools, ensuring video communication and interaction fast. They can save up to 30% of costs; improve brand and product visibility; simplify and improve customer feedback and interaction.

moLotus mobile video interactions and transformation have also helped major brands like Indosat Ooredoo, Suzuki, Dell, Standard Chartered, Panasonic, CIMB, etc. to increase their revenue. He simplified, accelerated and scaled the process of maximizing ARPU for telcos and brands.


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