OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas

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OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas

By M4G Office – May 05, 2022

We are thrilled to work with this esteemed group of brand leaders, says Anna Bager, President and CEO, OAAA

The American Outdoor Advertising Association (OAAA), the national trade association for the OOH and digital OOH media ecosystem, announced the creation of the OAAA Brand Council, a collaborative platform for media leaders to imagine and contribute to the most critical aspects of the industry. OOH.

This network of respected leaders will advise and shape the future of OOH by actively participating in the dialogue on developing issues and trends, informing a program designed to champion the value of this medium in an omnichannel marketing mix and the impact it promises marketers.

Members of the OAAA Brand Council include:

  • Maria Givens, Global Head of Media and Digital, Logitech
  • Cheryl Gresham, CMO, Visible
  • Todd Kaplan, Chief Marketing Officer, Pepsi
  • Greg Hamilton, Vice President of Media, Information and Content Strategy, Little Caesars
  • Sophie Kelly, Senior Vice President of North America Whiskey Portfolio, Diageo
  • Keith Lusby, Vice President Connections and Partnerships, Inspire Brands
  • Dave Marsey, senior vice president of media and commerce, Allstate
  • Catherine Schenkerman. Senior Director of Brand Marketing and Communications, GoPuff
  • Randi Stipes, CMO, IBM Watson

“As we enter a post-pandemic world, there is a great time for OOH to play an even bigger role for marketers, reaching consumers at critical moments in their journey,” said Anna Bager. , President and CEO, OAAA. “Advertisers are looking for opportunities that can ensure brand safety, meaningful connections and business results and OOH can be that solution. We are excited to work with this esteemed group of brand leaders to make it happen.

Brand Council members will participate in multiple closed-door sessions to facilitate candid dialogues, have exclusive access to beta testing on OOH platforms, and more. Conversations emerging from the OAAA Brand Council will guide industry imperatives and media precedents.

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