Mobile-optimized site redesigns deliver personalized content, increased functionality and a timely appearance
Website redesign facilitates transparent and productive communication between Ohio National and future finance professionals
The new websites adhere to the Ohio National’s continuing philosophy of engaging financial professionals: it’s their business, their vision, and we can help.
CINCINNATI, Oct 07, 2021 (GLOBE NEWSWIRE) – Ohio National Financial Services is pleased to announce the relaunch of its two recruitment sites for financial professionals.
All-new joinohionational.com gives future finance professionals an overview of independent contract options and insurance products backed by Ohio National’s financial strength, including life insurance and disability annuities .
The other revamped site, joinonesco.com, offers a 360-degree view of the company’s full-service broker / trader affiliated with the company, The ON Equity Sales Company (ONESCO).
These key assets of the company’s digital space are designed from the ground up to give visitors access to intuitive decision-making tools and actionable insights. “Our goal with these sites is to make it easier for finance professionals and entrepreneurs to learn what they can expect from us, in terms of product, service and philosophy,” said Jill Hartmann, vice-president. president of distribution marketing and communications. “We appreciate that it’s their business and their vision. What we want to convey is how we can help. This is exactly what new sites do in a fast, imaginative, and useful information-rich browsing environment.
Both sites follow a fresh and accessible design aesthetic that incorporates expressive illustrations, relevant characters, and concise messages that can be read at a glance.
New and improved site features include:
- Personalized content according to the visitor’s preferences
- Interactive map of regional contacts
- Faster processing of requests and form submissions
- Full optimization for mobile devices
- Video and audio streaming
“The site redevelopment reflects our ongoing campaign to reinvigorate and modernize communication with future finance professionals,” said Chris Calabro, senior vice president and director of distribution and marketing.
This new approach to the company’s long-standing value proposition is reaching the field through print, social media, external websites and personalized messaging. These contacts are conversational and direct and provide clear and objective information. “We want every touchpoint to highlight the compelling value proposition we offer to finance professionals,” added Calabro.
About Ohio National
Since 1909, Ohio National has been committed to helping individuals, families, and businesses protect what matters most. Through our network of financial professionals in 49 states (all except New York), the District of Columbia and Puerto Rico and through affiliate operations in South America, we offer the insurance products that help our policyholders achieve financial security and independence. As at December 31, 2020, its affiliates had total assets of $ 41.2 billion under management. The products are issued by The Ohio National Life Insurance Company and Ohio National Life Assurance Corporation. Subsidiary The ON Equity Sales Company (“ONESCO”) is a full-service brokerage firm, member of FINRA and SIPC. Recognized as a leader in gender equity by Queen City Certified. Please visit ohionational.com for more information and for the latest company updates, connect with Ohio National on LinenkedIn, ConfrontbOK and You tyouto be.