SEO tools to increase website traffic: Moz

0


Currently, few things are critical to a successful business, as the ability to be found on the internet and make yourself visible means understanding what people are looking for and how search engines rank your website for those keywords. still important. I admit that this is an area that I have personally often considered to be akin to magic or voodoo.

Recently, I spoke with Sarah Bird, CEO of Moz. Most people who are interested in search engine optimization (SEO) have no doubt met Moz, and Sarah’s journey to being CEO of such a remarkable company has given her some interesting insight into the leadership.

Marie Juetten: What is the name of your business and where are you based?

Sarah Bird: Moz was founded in 2004. Our head office is in Seattle, but we have a remote international workforce and another satellite office in Vancouver. Moz started out as a consulting company, but we turned to SaaS to create new tools and platforms to help marketers understand the SEO impact of their campaigns and content.

Juetten: When did you start?

Bird: I have worn several hats at Moz. I first joined the company as General Counsel when the company was only a small group of around eight people, but in 2008 I took on the role of Chief Operations Officer ( COO). I held this position for six years, then I became President in addition to COO in 2013, which allowed me to take the reins of CEO in 2014.

Juetten: What problem are you solving?

Bird: We’re an SEO tech company that fixes the way people market to their audience. At Moz, we believe customers should be won, not bought. To achieve this, we help brands rank higher in search results and drive traffic to their website by providing the world’s most accurate SEO data. We also believe SEO is one of the least understood tactics and strategies today, so we’re committed to providing resources for a wide variety of topics and experience levels.

Juetten: Who are your customers and how do you find them?

Bird: Moz prospects find us because our resource center answered their questions about building brand awareness or driving traffic. Some strategies or tactics can be managed without a subscription, and we’re here to help marketers understand and implement what’s possible. For businesses that need more data and information, we offer a self-service sales model that gives prospects options on how to engage our team. Our clients are internal SEOs and marketers of some of the most trusted brands, as well as agency executives who manage their clients’ tactics and strategy.

Juetten: Who is in your team?

Bird: We are 160 strong Mozzers, based all over the world. We’re not just building a place to work, but a place to thrive. This vision is to build a community that recognizes, celebrates and raises voices. We are a team with big, bold goals, fueled by creativity and the dedication to get them through.

Juetten: Did you raise any money?

Bird: Our last funding round was in 2016 – a $ 10 million Series C – almost $ 30 million in total.

Juetten: Any advice for start-up founders?

Bird: I see running a business like climbing a mountain.

If other founders or early stage CEOs are anything like me, they’ll probably feel like some people are made for the role (and they might not be.) But that’s not true. . No one climbs a mountain the first time without team preparation and support. You can and should practice with “little hikes” to improve yourself and reach new heights. It’s true in leadership – we’re not a special breed of people, we’ve just worked and prepared with teams to get to where we are today.

It’s also important to understand that CEOs don’t live ‘on top’. To be frank, mountaineering and leadership is very difficult. These are not situations that many people describe as “fun”. Sure, there are times when you overcome obstacles and enjoy the sunset from the top, but damn it, to get to that point it took so much strength, energy and endurance – and often many failed summit attempts.

To reach these milestones, you have to put one foot in front of the other. Leadership is the same way – we are not guaranteed a summit, even if we are as prepared as possible. There are things out of your control, like bad weather or an injury. There are also a lot of things out of your control as a business owner like what the competition or the regulatory environment is doing. All we can do every morning is see the peaks we are trying to reach and walk towards them. The most important thing is how you react to challenges on the way and to keep trying even if you can’t make it to the top on that particular hike.

There’s a reason not everyone is a mountaineer, just like there is a reason not everyone is CEO. Whenever I think of things like ‘maybe I’m not cut out to be a leader’ or ‘this CEO thing just isn’t working right now’ I really think of this illustration to remind myself that ‘today I didn’t make it to the top, and that’s okay. There is tomorrow. Today was training for a better future.

Juetten: What is the long term vision for your business?

Bird: When I think of the long-term view, I think of our importance rather than our success. In the tech community, success can come from bold headlines, major funding rounds, or lucrative exits. Any quick research shows that these have become commonplace. I want Moz to leave a legacy of something more meaningful.

Most businesses have core values ​​or principles to guide decision making. Moz’s culture is no different, having been defined by “TAGFEE”; Mozzers are transparent and responsible, generous, fun, empathetic and exceptional.

The exception, however, is that Moz is also focused on improving the digital marketing industry, rather than the team and the business, through these values ​​as well.

I recently spoke publicly about engagement rather than avoiding political conversations and making Moz an anti-racist company, while our CMO, Christina Mautz, is committed to responsible marketing.

By making our positions public, we hold ourselves more accountable for our actions. To continue these efforts, we called on an expert in diversity, equity and inclusion to assess our efforts and establish a roadmap.


Thanks to Sarah for taking the time, despite her busy schedule, to share her thoughts. His point of view is particularly important: CEOs are not born but created and created by trial and error, successes and setbacks. My experience is that by sharing these lessons learned, a legacy is created. #From.


Share.

Leave A Reply